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The Introductionlays out what “problem-first” actually means and why feature-first thinking sneaks past even careful product teams. It frames the rest of the book.

Chapter 1, “The Autopay Mistake,” walks through a concrete product story — a feature that looked obvious, the customer signal that should have killed it, and what happened when the signal got ignored.

Together, they're enough to decide whether the rest of the book is worth your time.

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